What is sustainability all about?
We are all aware how casually the words ”sustainable / sustainability” are thrown about along with a lot of other green-wash nonsense by advertisers but find out for yourself what sustainability, sustainable living, sustainable brands and sustainable development is all about and how these concepts affect you and your family.
Here is what sustainable development means to us:
Below are links to our blogs / writings based upon research about sustainability and resilience:
| Titles: | About |
|---|---|
| Waste, we are not getting away with it! | Climate change – we can all do so much more. Live more sustainably and make money out of it! Basically, there are a lot of people just getting on with it – trying to reduce their carbon footprint. But … >> |
| Energy Saving – How Does Your Place Rate | How does your place rate on energy conservation? Take a quick survey to see how your school, home, place or work etc. is performing in energy conservation. >> |
| Phew, It’s Hot! – Beating the Heat at Home | After a long, cold, wet spring it is easy to forget the damage that extreme temperatures can do to us and the environment. On those hot, lazy, crazy days, take time to check out a few things with your family and take the necessary actions. >> |
| Are you ready for extreme heat and other natural and other man-made disasters? | Every year, particularly during the summer months, Australians like so many other parts of the world, are faced with horrific fires, droughts and floods which destroy lives, property and have a huge impact on local communities>> |
| Is solar energy right for You? | Although most Australian homes still use energy derived from fossil-fuels (coal) and some from wind energy being fed into the national grid, there is a growing number meeting their home’s entire energy needs … >> |
| New Looks for City Classics | Many are set in wide, tree-lined streets not far from well-established transport routes, recreational facilities, shopping areas and schools – many within walking or cycling distance and probably with less traveling involved to get to work I see these residences as ideal for families… >> |
| Water in Our Daily Lives | Water plays a part in every aspect of our daily lives. We drink it, wash in it, cook with it, keep our clothes and homes clean and water our gardens with it. Clean water sustains the environment around us… >> |
| A Few Ways to Make the Most of Your Views | Views of greenery or countryside are beneficial for our well-being as research states. So, think about making some design changes to make the most of the views around your living space. >> |
| Reduce Storm Water Runoff – Retrofit with Rain Gardens, Street Trees or Swales | Rain + Impermeable Surfaces = Storm-water Runoff …. Urban and suburban areas around the globe have an abundance of impermeable surfaces – pavements, driveways, roofs, roads, footpaths and more and stormwater flowing over such surfaces creates a major source of pollution reaching our waterways. >> |
What’s In It for You?
Sustainability is about living well, within certain limits.
Selling sustainability to you, the consumer, continues to be difficult because we all like consuming so much.
From surveys, we know you value and support tackling worthy social and/or environmental issues, and we know you care about the planet.
But, we also know that not all those good intentions translate into good purchase decisions.
We want to help close the values-action gap.
It is not enough just buying the “feel-good factor” or a guilt “offset” from products advertised as “green”, “clean” or “eco-friendly”.
These benefits = real consumer value
We want you, the consumer, to reap the REAL benefits like those listed below – real benefits such as these consumer benefits listed below offer – that sustainable living offers – including saving time and money and improving your quality of life!
- Do they: add value for money; enhance performance or efficacy; provide improved quality; add to safety; add or improve your health or well-being or, make life easier?
- Do they: use less energy; help reduce carbon emissions; use less or conserve water or,
do they help conserve biodiversity?
- Do they: provide enjoyment; offer more comfort; improve your sensory experience; improve you self-worth or,
make life happier?
- Do they: bring the family together; make you more appealing in the eyes of others; show how ‘cool’ or smart or informed you are or, offer a sense of community or a sense of belonging?